Privacy Policy

Nature's Pick is a brand of The Produce Counter Inc. ("TPC," "we, "us," or "our"), a Canadian foodservice distributor headquartered in Brampton, Ontario. This privacy policy covers personal information collected through the Nature's Pick website at naturespick.ca and any related digital services.

Our registered business address is 35 Bramtree Ct., Brampton, Ontario, Canada L6S 6G2.

We may collect the following categories of personal information depending on how you interact with us:

Information you give us directly

• Name, email address, and phone number when you fill out a contact form, sign up for our newsletter, or reach out to us
• Mailing address if you participate in promotions or request product samples
• Any other information you voluntarily provide in correspondence

Information collected automatically

• Device and browser type, operating system, screen resolution
• IP address and approximate geographic location
• Pages visited, time spent on pages, referral source, and click patterns
• Cookies and similar tracking identifiers (see Section 05)

Information from third parties

• Analytics data from services such as Google Analytics
• Social media platforms if you interact with our accounts or use social login features

We use your personal information for the following purposes:

• To respond to inquiries and provide customer support
• To send you product updates, promotions, and newsletters (only with your consent)
• To improve our website, understand usage patterns, and enhance our products and services
• To comply with legal and regulatory obligations under Canadian law
• To protect against fraud, unauthorized transactions, and security threats

Plain English: We use your info to talk to you, make our stuff better, and follow the law. That's it.

We do not sell, rent, or trade your personal information. We may share it with:

• Service providers who help us operate our website, send emails, or analyze traffic (e.g., hosting providers, email platforms, analytics tools) — these parties are contractually required to protect your data
• Affiliated companies within The Produce Counter group of companies, solely for purposes consistent with this policy
• Legal authorities when required by law, regulation, legal process, or enforceable government request
• Business transfers: if The Produce Counter or the Nature's Pick brand is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction

We use cookies and similar technologies to make the site work, remember your preferences, and understand how people use our pages.

Types of cookies we use

• Essential cookies: Required for the site to function (e.g., session management, security). Cannot be disabled.
• Analytics cookies: Help us understand site traffic and visitor behaviour (e.g., Google Analytics). These are anonymized where possible.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance across platforms. Only placed with your consent.

You can manage cookie preferences through your browser settings or through the cookie banner displayed on your first visit. Disabling certain cookies may limit site functionality.

We retain personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we securely delete or anonymize it.

• Contact form data: retained for up to 24 months from last interaction
• Newsletter subscribers: retained until you unsubscribe
• Analytics data: aggregated and anonymized within 26 months

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information, subject to legal obligations
• Withdrawal of consent: Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly
• Portability: Where applicable, request your data in a structured, machine-readable format

To exercise any of these rights, contact us at privacy@naturespick.ca. We will respond within 30 days.

For Quebec residents: Under Quebec's Law 25 (Loi 25), you have additional rights regarding automated decision-making and cross-border data transfers. Contact us for details specific to your situation.

We implement commercially reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption in transit (TLS/SSL), access controls, and regular security reviews.

No method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without appropriate consent, we will take steps to delete it promptly.

We may update this privacy policy from time to time. When we do, we will revise the "effective" date at the top of this page and, where appropriate, notify you by email or through a notice on our website. We encourage you to review this policy periodically.

If you have questions or concerns about this privacy policy or our data practices, reach out:

Nature's Pick / The Produce Counter Inc.
Attn: Privacy Officer
35 Bramtree Ct.
Brampton, Ontario, Canada L6S 6G2

Email: privacy@naturespick.ca